“We need to have a proper democratic debate about marketing”

Émile Hooge, partner at Nova7, tries to redirect traditional marketing towards a more sustainable and social trajectory, through what he calls ‘demarketing’ strategies. With him, we discussed a commons-based economy, new ways of creating value and how to create new types of relationships with one’s customers.

https://strategy-design-anthropocene.org/en/news-and-publications/we-need-a-proper-democratic-debate-marketing-emile-hooge